Corporate events add a wealth of value to your business and your employees. It’s an opportunity to escape the confines of the office, experience new things, be educated and inspired, and gives you a chance to let your hair down while encouraging a team building environment. One thing that everybody always remembers (for better or worse), is the entertainment. To ensure you induce pleasant memories, we’ve set out some tips to guide you in the right direction as well as some suggestions on what to avoid.
When you’re ready to kick off your search for corporate event entertainers, there’s some critical questions that you need to ask before you can begin on the details. Firstly, you need to consider what the goals of the event are. It’s important that you match the entertainment to the style of the event and choose something that’s appropriate for the occasion.
For example, let’s say that you’ve decided on a formal cocktail party to celebrate the company’s 10th anniversary. Enlisting the aid of a classical string quartet, a small jazz trio, or a soulful singer/songwriter to gently play in the background adds a touch of class, sophistication and an elegant ambience, whereas your mate Darrel’s band that’s, you know, does pretty good ACDC covers, might not quite be the gig he’s been waiting for.
On the other hand, if it’s a Christmas party and you want people up and dancing, then look for great pop cover bands that cover a demographic appropriate range of tunes and encourage people to get off their seats, dance and sing along!
Another important part of choosing the right entertainment is understanding the demographic of the audience. You may have seen M&C Saatchi’s 21st birthday party in the news, as uproar ensued for its grossly inappropriate entertainment, featuring strippers with bags on their heads and a girl that jumped out of a cake. While this touches on a larger issue, we’ll stick to the point - not everyone is going to enjoy things like this. When you’re choosing your entertainment for your corporate event, it’s better to pick acts that are seen as harmless and a bit of fun.
For example, in the aforementioned cocktail party, you could have a mixologist (cocktail maker) shaking away crafting beautiful drinks, or maybe a roaming magician or comedy waiter to mingle with guests. Furthermore, your entertainment need not be purely entertainers. For example, a photo booth is an excellent way to encourage team bonding and provides some relaxed snapshots of the event.
When you’ve decided on your style and goal of the event, it’s time to do some research in to the specific acts. Start with our old pal Google and keep an eye out for acts that have media samples of their work. This could be YouTube videos from their previous events, purpose shot videos for their website, and/or lots of photos of events they’ve done before. It’s also great if they have social media channels and that they’re posting regularly (this shows they’re very active and being booked regularly!). Once you’ve got a list of acts you’re interested in, pick up the phone and have a chat to them about the specific requirements and style of your event. Remember to consider the venue that you’re using and to inform the prospective entertainers of any restrictions (power, noise etc) and access (parking, service lifts, stairs etc).
Last but certainly not least, book a photographer! Perhaps not considered strictly “entertainment”, but what’s the point in crafting a brilliant event with vibrant entertainment if there are no photos and videos to remember it by? Similar to the advice above, be sure to chat with the prospective photographer/s and discuss the outcomes you envisage, so they can make the recommendations and provide the best solution for you. Be sure to look at some out-of-the-box ideas as well, like green screens that provide changeable backgrounds and props that the photographer can use for some fun and memorable snaps!
Armed with some helpful tips, it’s time now to venture out into the wilds of corporate entertainment and secure your memorable acts for your next corporate function. Once you’re all sorted with the entertainment, let us take care of your catering. Be sure to visit our corporate functions and events page to browse our range of corporate catering solutions, then contact our dedicated Events team who are the pros at creating stylish events that suit corporate culture. If it's all too much for you, don't stress! Engage the services of an event manager. Here are 7 reasons why you should use an experienced event manager.